About the Group
A Holding Group Focused on Culture & Entertainment
Sino Culture & Entertainment Group builds a content–community–consumption ecosystem through investment and operation.
Group Profile
Sino Culture & Entertainment Group (SCEG) is a holding group focused on the culture and entertainment industry. Guided by a content–community–consumption ecosystem strategy, we invest with a long-term, hands-on approach across four sectors: digital communities & youth lifestyle, entertainment technology, live content, and cultural consumption.
Our thesis: the next phase of this industry is a competition of ecosystems, not of individual content hits — content creates resonance, community builds relationships, and consumption completes the value loop. The Group’s role is to be the builder, connector and long-term companion of this ecosystem.
Headquartered in China, the Group brings together professionals from entertainment investment, content operation and community products, supporting member companies with strategy, resources and ecosystem synergies through a professional investment and post-investment operating system.
Mission & Vision
Our mission is ‘Achieving Change’ — so that culture and entertainment do not merely capture attention, but genuinely enrich human connection and everyday living. Our vision is to become the most ecosystem-synergistic group in China’s entertainment industry.
Principles
Long-termism
We think in years and build as an ecosystem, chasing no short-lived trends.
User value first
We only partner with companies that put user value before traffic.
Genuine connection
Entertainment is fundamentally about human connection; everything we do serves real relationships.
Open & win-win
The ecosystem belongs to all its builders — the Group is glad to be the soil and the connector.
Investment Philosophy
The Group practices long-term, hands-on investing: beyond capital, we provide industry resources, operating experience and ecosystem synergies.
In selection, we look for pioneers who put user value before traffic; after investment, we engage deeply in strategy co-creation and resource matching, growing together with our portfolio companies.
Investor Relations →Message
Message from the Group
The essence of entertainment is human connection. Over the past decade, this industry has generated unprecedented buzz while allowing many genuine connections to be diluted by traffic. SCEG was founded to bring entertainment back to what it should be — back to people, back to life, and back to things worth spending time on.
We chose the ecosystem path to realize this wish: investing in and accompanying pioneers who put user value before traffic, and building a content–community–consumption ecosystem together with them. It is a longer road, but we believe it goes further.
On behalf of the Board of Directors, thank you to everyone who travels this road with us.
— The Board of Directors, Sino Culture & Entertainment Group
Milestones
Milestones
Group founded
SCEG was established, setting the content–community–consumption ecosystem strategy and four investment sectors.
Sector deployment begins
Investment and incubation across the four sectors; investment research and post-investment operating systems established.
Ecosystem synergies deepen
Member companies form an initial content–community–consumption synergy network; the pipeline of key targets keeps expanding.
Strategic investment in Super Tribe
SCEG completed the strategic investment in Super Tribe (operator of ZENDORA); the Group’s website launched the same year, marking an acceleration phase.
Social Responsibility
Entertainment that creates lasting value
The Group and its member companies practice three long-term commitments, extending the value of the entertainment industry to more people and longer horizons.
Cultural Access
Supporting community and campus cultural programs that bring quality entertainment to more diverse audiences.
Young Creators Fund
Backing young creators of original performing arts and digital content through Group and member-company funding programs.
Green Entertainment
Advancing green, low-carbon standards for production and operations to reduce the environmental footprint of entertainment.
People
People Strategy
The Group and its member companies continuously recruit talent in investment, operations and content. We value a shared belief in long-termism, genuine connection and user value first — if that sounds like you, we would love to have you with us.
Talent contact →Build the Entertainment Ecosystem with Us
Business partnerships, investment discussions or media inquiries — we look forward to hearing from you.